About

I am a seasoned communications and brand strategist with decades of experience working in fast-paced, high-profile environments - most notably in the arts sectors - where reputation, relationships and timing are everything.
After many years working with leading theatres and producers, I established my independent consultancy in 2017, bringing with me a deep understanding of how organisations communicate, connect and grow. My work sits at the intersection of public relations, marketing and strategic communications, with a strong focus on clarity, consistency and credibility.
I specialise in helping organisations strengthen their brand presence and tell their stories in ways that feel authentic, purposeful and engaging. I’m particularly experienced in customer and stakeholder relationship management, and I take pride in building long-term partnerships based on trust, collaboration and results.
Thoughtful strategy, paired with practical execution, has helped my clients grow audiences, increase customer engagement, and drive measurable revenue.
I work with start-ups, small to medium-sized businesses, non-profit and non-governmental organisations, as well as artists and arts organisations. Whether I’m embedded as an extension of your team or supporting a specific project, I’m hands-on, responsive and genuinely invested in your success.
If you’re looking for an easy-to-work with, calm, and experienced communications partner who understands both the big picture and the fine detail, you’re in the right place.
“Brilliant communicator.” Annerie Pruis: Assistant Director at WC Department of Cultural Affairs and Sport
‘Insightful marketing and public relations strategy. I would definately recommend her to handle high-profile clients. Thanks Tracy.” Terence Green: Web, Mobile and SaaS Development
"I have found Tracy to be highly professional and a pleasure to work with. She has an in-depth knowledge of public relations, copywriting and media relations and gives her best at all times." Chanel Miller: Digital Marketing Trainer
